GMA Deals & Steals continues its tradition of surfacing steep markdowns for shoppers, with two fresh offers now live as of September 5, 2026. The lineup includes a comfort-focused bra collection and skincare label Truekind, both discounted through GMA-affiliated Shopify storefronts. Savings on the two offers range from 50 percent to 64 percent off listed retail prices.
The GMA Deals & Steals segment, a recurring feature on Good Morning America, has built a reputation for vetting small and mid-sized brands before featuring them to a national audience. Each deal listed here is sourced directly from the retailers’ own GMA-branded storefronts, with pricing and discount terms as published by the merchants at the time of writing.
Deal Breakdown
Comfort Bra Collection – 50% Off
This apparel deal offers a bra collection at 50 percent off retail pricing. Deal prices range from $18 to $35, down from retail prices of $36 to $70. Shoppers who spend $100 or more qualify for free shipping on this order.
Free shipping on orders $100 or more.
Truekind – 50% to 64% Off
Skincare and wellness brand Truekind is offering discounts between 50 percent and 64 percent off retail prices. Deal prices range from $9.99 to $34.99, marked down from retail prices of $28 to $76. Truekind has built a following among value-conscious skincare shoppers looking for accessible formulations without premium price tags.
The brand is known within the beauty retail space for positioning itself as an affordable alternative to higher-priced skincare lines, and this GMA-affiliated promotion extends that value proposition further. Customers who purchase two units or more qualify for free shipping on their Truekind order.
Free shipping on 2 units or more.
Deal Comparison Table
| Product | Retail Price | Deal Price | Discount |
|---|---|---|---|
| Comfort Bra Collection | $36 – $70 | $18 – $35 | 50% off |
| Truekind Skincare | $28 – $76 | $9.99 – $34.99 | 50% – 64% off |
What Shoppers Should Know
Both offers are live through GMA-affiliated storefronts at the time of publication. The bra collection deal requires a $100 minimum spend for free shipping, while Truekind requires purchasing two units or more to unlock free shipping.
GMA Deals & Steals has featured hundreds of brands over the years, giving smaller companies like Truekind national exposure alongside their discounted offers. Shoppers should verify current pricing and stock directly on each retailer’s page before completing checkout.
Disclaimer: Prices, discounts, and availability are subject to change without notice. Terms and conditions apply as set by each individual retailer. This article is for informational purposes and reflects deal details as published at the time of writing.
