GMA Deals and Steals continues to bring viewers discounted offers across home, wellness, and beauty categories. As of July 16, 2026, ten brands are featured in the current lineup, including Nolah Mattress, BedJet, FinaMill, GreenLife, Flux Phenom, Dura Living, Virtue, Laura Geller Beauty, Lumineux, and KORRES. Discounts across the featured brands range up to 73 percent off retail pricing, according to details listed on the deals platform.
The segment, a long-running feature on Good Morning America, is known for curating vetted discounts from small and mid-sized brands across categories like home goods, wellness devices, beauty, and kitchen tools. Deals are typically time-limited and offered through dedicated retail pages linked to each brand.
Deals at a Glance
| Brand | Retail Price | Deal Price | Discount |
|---|---|---|---|
| Nolah Mattress | $1,499 – $2,544 | $749.50 – $1,272 | 50% OFF |
| BedJet | $569 | $284.50 | 50% OFF |
| FinaMill | $12 – $70 | $6 – $35 | 50% OFF |
| GreenLife | $129.99 | $64.99 | 50% OFF |
| Flux Phenom | $29.99 – $49.99 | $14.99 – $24.99 | 50% OFF |
| Dura Living | $49.99 – $99.99 | $25 – $50 | 50% OFF |
| Virtue | $38 – $90 | $19 – $45 | 50% OFF |
| Laura Geller Beauty | $19 – $202 | $8.55 – $69 | 55- to 73% OFF |
| Lumineux | $19.98 – $89.99 | $9.99 – $45 | 50% OFF |
| KORRES | $20 – $144 | $10 – $72 | 50% OFF |
Nolah Mattress
Nolah Mattress is known in the sleep industry for its pressure-relieving foam technology and cooling mattress lines aimed at side sleepers and hot sleepers. The brand’s mattresses are priced between $749.50 and $1,272 in this deal, down from a retail range of $1,499 to $2,544, a 50 percent discount.
Free shipping is included with this offer. Order Now on Nolah.
BedJet
BedJet makes climate-control systems for beds, offering airflow-based cooling and heating designed to regulate sleep temperature. The BedJet unit is listed at $284.50, reduced from $569, a 50 percent markdown.
Free shipping applies to this BedJet deal. Grab This Deal.
FinaMill
FinaMill produces refillable spice grinders with interchangeable pod systems, popular among home cooks for kitchen convenience. Prices for FinaMill products range from $6 to $35, down from a retail range of $12 to $70.
Free shipping is offered on this FinaMill order. Order Now on FinaMill.
GreenLife
GreenLife is recognized for its ceramic non-stick cookware marketed as a PFAS-free alternative to traditional non-stick pans. The featured item is priced at $64.99, down from $129.99, a 50 percent reduction.
Free shipping included. Grab This Deal.
Flux Phenom
Flux Phenom is known for magnetic desk toys and novelty gadgets designed for stress relief and desktop entertainment. Prices range from $14.99 to $24.99, discounted from $29.99 to $49.99.
Free shipping applies. Order Now on Flux Phenom.
Dura Living
Dura Living offers durable home and outdoor lifestyle products built for everyday practical use. Items are priced between $25 and $50, down from a retail range of $49.99 to $99.99.
Free shipping is included. Grab This Deal.
Virtue
Virtue is a hair care brand built around alpha keratin technology, positioned as a science-backed line for hair repair and styling. Prices range from $19 to $45, marked down from $38 to $90.
Free shipping included on this order. Order Now on Virtue.
Laura Geller Beauty
Laura Geller Beauty is a cosmetics brand recognized for its baked mineral powders and easy-application makeup formulas. Prices range from $8.55 to $69, discounted 55 to 73 percent from a retail range of $19 to $202.
Free shipping applies to this deal. Grab This Deal.
Lumineux
Lumineux specializes in fluoride-free, clean-label oral care products including toothpaste and dental hygiene items. Prices are listed from $9.99 to $45, down from $19.98 to $89.99.
Free shipping is included. Order Now on Lumineux.
KORRES
KORRES is a Greek-founded skincare and cosmetics brand known for natural ingredient formulations sourced from botanicals. Prices range from $10 to $72, down from a retail range of $20 to $144.
Free shipping applies to this KORRES deal. Grab This Deal.
About the Deals
All listed deals are sourced directly from each brand’s dedicated retail page as published on the GMA Deals platform. Discounts, pricing, and shipping terms reflect information available as of July 16, 2026.
Disclaimer: Prices and availability are subject to change without notice. Terms and conditions apply to each offer. Readers should confirm final pricing and stock directly on the linked brand pages before purchasing.
