GMA Deals and Steals returned on Sunday, September 14, 2026, with nine discounted offers spanning beauty, skincare, sleepwear and home categories. The lineup, curated for Good Morning America viewers, features markdowns of up to 73 percent off retail pricing, according to deal data published on the official GMA Deals partner site.
Good Morning America’s long-running Deals and Steals segment, fronted by contributor Tory Johnson, has become a recurring fixture of the network’s weekend and weekday programming, regularly spotlighting small and mid-sized brands alongside limited-time discount codes. Today’s roundup continues that format, with savings verified directly from each brand’s dedicated Shopify storefront linked through GMA Deals.
Today’s GMA Deals at a Glance
| Brand | Retail Price | Deal Price | Discount |
|---|---|---|---|
| Nest New York | $21 – $225 | $10.50 – $112.50 | 50% off |
| Laura Geller | $21 – $257 | $10.50 – $69 | 50-73% off |
| Geometry | $18 | $9 | 50% off |
| For Me | $29 – $238 | $14.50 – $119 | 50% off |
| Clarte | $720 – $4,225 | $360 – $1,816 | 50-57% off |
| Virtue Labs | $44 – $90 | $22 – $45 | 50% off |
| Softies PJs | $160 | $79 | 50% off |
| Tula | $29 – $68 | $14.50 – $34 | 50% off |
| Biossance | $30 – $100 | $15 – $50 | 50-51% off |
Nest New York: Fragrance and Home Scents
Nest New York items are marked down from $21-$225 to $10.50-$112.50, a 50 percent discount. Shipping details are listed on the brand’s order page.
Laura Geller: Makeup and Skincare
Laura Geller products range from $10.50 to $69, down from $21-$257 retail, a discount between 50 and 73 percent. The brand’s listing includes free shipping.
Free shipping!
Geometry
The Geometry item drops from $18 to $9, a flat 50 percent discount.
For Me
For Me products are priced from $14.50 to $119, reduced from a $29-$238 retail range, a 50 percent discount.
Clarte
Clarte is the highest-ticket item in today’s lineup, with prices from $360 to $1,816, down from $720-$4,225 retail, a 50 to 57 percent discount. Free shipping applies.
Free shipping!
Virtue Labs
Virtue Labs items fall from $44-$90 to $22-$45, a 50 percent discount. Orders of $40 or more ship free.
Free shipping on orders $40 or more!
Softies PJs
Softies PJs sleepwear drops from $160 to $79, a 50 percent discount. Free shipping applies on orders of two units or more.
Free shipping on 2 units or more!
Tula
Tula skincare items range from $14.50 to $34, down from $29-$68 retail, a 50 percent discount. Orders of $40 or more ship free.
Free shipping on orders $40 or more!
Biossance
Biossance skincare closes out the list at $15 to $50, down from $30-$100 retail, a 50 to 51 percent discount. Free shipping is included.
Free shipping!
Terms and Availability
- Prices and discount percentages reflect figures listed on each brand’s GMA Deals page as of September 14, 2026.
- Availability, stock levels and pricing are subject to change without notice.
- Shipping terms vary by brand; some require a minimum order for free shipping.
- Standard terms and conditions apply per each retailer’s storefront.
This article is based solely on deal data published by GMA Deals partner storefronts. Readers should confirm final pricing and shipping terms directly on each brand’s checkout page before purchasing.
