GMA has released its latest Deals & Steals lineup for September 16, 2026, spotlighting discounts of up to 50% across seven independent brands. The GMA roundup includes haircare label It’s a 10, period-care brand Saalt, jewelry maker Demarson, and home-preparedness company The Nok Box, among others.
Deals & Steals is a recurring segment on Good Morning America that curates limited-time discounts from small and mid-sized businesses. The GMA segment, long associated with contributor Tory Johnson, connects viewers directly to brand-run Shopify storefronts so shoppers can check current pricing before checkout.
GMA Deals & Steals: Pricing Snapshot
| Brand | Retail Price | Deal Price | It’s a 10 | $22 – $45 | $11 – $22.50 | LUXE Dominoes | $75 – $480 per set | $37.50 – $240 per set | Saalt | $25 – $175 | $12.50 – $87.50 | Demarson | $160 – $325 | $80 – $162.50 | EZ Bombs | $19.99 – $49.99 per set | $9.99 – $24.99 per set | Pisqueya | $30 – $52 per bundle | $15 – $25.98 per bundle | The Nok Box | $69 – $179 | $34.50 – $89.50 |
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Deal-by-Deal Breakdown
It’s a 10
It’s a 10 is offering products at $11 to $22.50, down from a retail range of $22 to $45, a 50% discount. Orders of $25 or more ship free.
LUXE Dominoes
LUXE Dominoes sets are priced from $37.50 to $240 per set, marked down 50% from $75 to $480 per set. The listing notes standard shipping applies.
Saalt
Saalt period-care products are discounted 50%, priced from $12.50 to $87.50 against a $25 to $175 retail range. Orders of $75 or more qualify for free shipping.
Demarson
Demarson jewelry is priced from $80 to $162.50, a 50% cut from the $160 to $325 retail range. Free shipping applies on orders of two units or more.
EZ Bombs
EZ Bombs sets are listed at $9.99 to $24.99 per set, down 50% from a $19.99 to $49.99 retail range. Standard shipping applies.
Pisqueya
Pisqueya bundles are priced from $15 to $25.98, a 50% reduction from the $30 to $52 retail range. Standard shipping applies to orders.
The Nok Box
The Nok Box is priced from $34.50 to $89.50, down 50% from a $69 to $179 retail range. Standard shipping applies to this GMA-featured deal.
About the GMA Deals & Steals Format
Each GMA deal listed here is hosted on an independent Shopify storefront linked directly from the segment. Shoppers should verify final pricing, sizes and stock at checkout, since brand inventory can shift quickly once a segment airs.
Disclaimer: Prices, discounts and availability listed above are accurate as of publication and may change without notice. Terms and conditions apply to each individual brand offer. Readers should confirm final details on the retailer’s website before purchasing.
