GMA Deals & Steals lists six brand offers as of 21 September, 2026. The lineup covers Wavytalk, BioEffect, Naturally Serious, BarberUpp, Discover Night and Grace & Stella. Five listings show 50% off, while Discover Night shows 50% to 71% off.
Deal prices run from $6 per pack at BarberUpp. The top of the listed range is $112.50 at BioEffect. Free shipping appears on the Wavytalk, BioEffect and Discover Night listings, and Grace & Stella offers it on orders of $25 or more.
What Is GMA Deals & Steals?
GMA Deals & Steals is a recurring shopping segment tied to ABC’s Good Morning America. Tory Johnson leads it and posts the offers on GMADeals.com. Her website says she has curated the segment weekly and saved shoppers over $1.5 billion in 15 years.
Johnson also selects weekly deals for The View and LIVE, according to her website. Recent editions on ABC News include Tory’s Big Deals Week on 27 June, 2026, and a Made in America edition on 3 July, 2026. The Big Deals Week post advertised 50% off plus free shipping on every order.
The GMADeals.com listing states that deals are sold directly by each brand and that carts cannot be combined. Each offer below links to the brand’s own store.
Deals at a Glance
| Brand | Original Price | Deal Price | Discount |
|---|---|---|---|
| Wavytalk | $58.99 – $99 | $29.50 – $49.50 | 50% off |
| BioEffect | $105 – $225 | $52.50 – $112.50 | 50% off |
| Naturally Serious | $14 – $42 | $7 – $21 | 50% off |
| BarberUpp | $11.99 – $19.99 | $6 – $10 per pack | 50% off |
| Discover Night | $35 – $260 | $16.99 – $79.99 | 50% to 71% off |
| Grace & Stella | $26 | $13 per pack | 50% off |
The listing does not name individual products. Prices are shown as ranges where several options exist.
Deal-by-Deal Breakdown
Wavytalk: 50% Off With Free Shipping
Wavytalk is generally known for hair-styling tools. The GMA listing does not specify which products are included.
- Retail price: $58.99 – $99
- Deal price: $29.50 – $49.50
- Shipping: Free shipping!
BioEffect: 50% Off With Free Shipping
BioEffect is an Icelandic skincare brand widely associated with its EGF serum. It carries the highest deal prices in this lineup.
- Retail price: $105 – $225
- Deal price: $52.50 – $112.50
- Shipping: Free shipping!
Naturally Serious: 50% Off
Naturally Serious is generally described as a skincare brand. The listing shows shipping but does not state that it is free.
- Retail price: $14 – $42
- Deal price: $7 – $21
- Shipping: Listed as Shipping; cost not specified
Grab This Deal on Naturally Serious
BarberUpp: 50% Off Per Pack
The BarberUpp listing prices its offer per pack. It has the lowest deal price in this lineup, and the product type is not specified.
- Retail price: $11.99 – $19.99
- Deal price: $6 – $10 per pack
- Shipping: Listed as Shipping; cost not specified
Discover Night: 50% to 71% Off With Free Shipping
Discover Night shows the widest discount range and price spread in the lineup. The listing does not say which items carry the deepest markdown.
- Retail price: $35 – $260
- Deal price: $16.99 – $79.99
- Shipping: Free shipping!
Grab This Deal on Discover Night
Grace & Stella: 50% Off Per Pack
Grace & Stella is best known for under-eye masks. The listing offers a single price point, priced per pack.
- Retail price: $26
- Deal price: $13 per pack
- Shipping: Free shipping on orders $25 or more!
Deal Source and Disclaimer
All prices, discounts and shipping details above come from the GMA Deals & Steals listing. Brand background is general information and is not part of that listing. The listing does not state end dates for these offers.
The store link for Naturally Serious ends in the word password, so that page may not be open to all visitors. Past GMA Deals & Steals posts on ABC News say offers apply only while supplies last, with no rain checks and shipping rates valid in the continental U.S. Shoppers can contact help@gmadeals.com for help with a deal.
Prices and availability may change without notice, and each brand’s terms and conditions apply. Confirm final pricing, shipping costs and eligibility on the brand’s site before ordering.
