The GMA Deals & Steals lineup for July 10, 2026 features six brands offering discounts between 50% and 68% off retail prices. The segment, a long-running feature on ABC’s Good Morning America, is known for curator Tory Johnson negotiating exclusive markdowns with small and mid-sized businesses for viewers nationwide.
Today’s roundup spans outdoor power equipment, apparel, fitness gear, kitchen tools and consumer electronics accessories. Deals are listed as available through each brand’s dedicated Shopify storefront linked to the GMA Deals & Steals program.
Today’s Deal Highlights at a Glance
| Brand | Product Category | Retail Price | Deal Price | Discount |
|---|---|---|---|---|
| Sun Joe | Outdoor Power Equipment | $189.99 – $329 | $95 – $144.99 | 50-56% OFF |
| Proper Hills | Apparel & Lifestyle | $59.99 – $199.99 | $19 – $65 | 67-68% OFF |
| REATHLETE | Fitness Equipment | $129.99 | $64.99 | 50% OFF |
| KitchenSupply | Kitchen Tools | $34.95 – $69.95 | $12.95 – $24.95 | 50-64% OFF |
| Brainstream | Home & Kitchen Gadgets | $19.99 – $149.99 | $9.99 – $74.99 | 50-55% OFF |
| Limitless | Tech Accessories | $69.99 | $29.99 | 57% OFF |
Sun Joe: Outdoor Power Equipment
Sun Joe is widely recognized for electric pressure washers, lawn mowers and snow throwers marketed as budget-friendly alternatives to gas-powered tools. The brand’s retail price range of $189.99 to $329 is now discounted to $95 to $144.99, a savings of 50% to 56%.
Proper Hills: Apparel & Lifestyle
Proper Hills items, normally priced between $59.99 and $199.99, are marked down to $19 to $65 today, a discount of 67% to 68%. The listing also includes free shipping on qualifying orders.
Free Shipping! Grab This Deal
REATHLETE: Fitness Equipment
REATHLETE, a brand focused on home fitness gear, is offering its featured product at $64.99, down from $129.99, a straight 50% discount. Free shipping is included with this order.
Free Shipping! Order Now on REATHLETE
KitchenSupply: Kitchen Tools
KitchenSupply products, retailing between $34.95 and $69.95, are priced at $12.95 to $24.95 in this offer, a 50% to 64% reduction. Shoppers who purchase two units or more qualify for free shipping.
Free shipping on 2 units or more! Grab This Deal
Brainstream: Home & Kitchen Gadgets
Brainstream, a brand known for practical household and kitchen innovations, has items ranging from $19.99 to $149.99 at retail now priced at $9.99 to $74.99, a 50% to 55% discount.
Limitless: Tech Accessories
Limitless Innovations, a brand focused on charging cables and tech accessories, is offering its product at $29.99, down from $69.99, a 57% discount. Free shipping applies to this order.
Free Shipping! Grab This Deal
About the Segment
GMA Deals & Steals has aired regularly on Good Morning America, spotlighting independent brands with limited-time discounts curated for the show’s audience. Deals are typically available exclusively through the linked storefronts while supplies last.
Disclaimer
Prices, discounts and availability listed here reflect information provided at the time of publication and may change without notice. Terms and conditions apply to each offer. Readers should verify current pricing and stock directly on the brand’s official deal page before purchasing.
