GMA shoppers have a fresh line-up of discounts this week, with savings reaching up to 70 percent across bedding, apparel, skincare and pet categories. The deals span nine brands, including Cozy Earth, Coolibar, SIJO and Mission Cooling, each offering markdowns direct from brand-run online storefronts.
The GMA Deals and Steals segment, a recurring feature on ABC’s ‘Good Morning America,’ has for years connected small and mid-size businesses with national audiences through curated discount events. Deals contributor Tory Johnson has long fronted the segment, vetting brands before they appear on air and online. Offers listed here reflect prices published on each brand’s dedicated Shopify storefront as of publication.
GMA Deals Snapshot
| Brand | Retail Price | Deal Price | Discount |
|---|---|---|---|
| The Ice Blanket | $278 – $349 | $139 – $174 | 50% off |
| Mission Cooling | $16.99 – $34.99 | $8.49 – $17.49 | 50% off |
| Cozy Earth | $36 – $154 | $18 – $77 | 50% off |
| Paw | $129 – $299 | $64.50 – $149.50 | 50% off |
| Refinery Number One | $32.99 – $49.99 | $11.49 – $16.99 | 65-70% off |
| Lieutenant Blenders | $14.99 – $99.96 | $7.49 – $49.98 | 50% off |
| Coolibar | $32 – $129 | $16 – $64.50 | 50% off |
| SIJO | $45 – $215 | $22.50 – $107.50 | 50% off |
| Stream2Sea | $9.95 – $28.95 | $4.98 – $14.48 | 50% off |
Deal-by-Deal Breakdown
The Ice Blanket
The Ice Blanket is a cooling bedding accessory designed for hot sleepers. It is priced at $139 to $174, down from $278 to $349, a 50 percent reduction, with free shipping included.


Free shipping! Grab This Deal
Mission Cooling
Mission Cooling makes moisture-wicking apparel and gear popular with athletes and outdoor workers. Items are marked down to $8.49-$17.49 from $16.99-$34.99, a 50 percent cut, with free shipping on orders of $50 or more.


Free shipping on orders $50+! Order Now on Mission Cooling
Cozy Earth
Cozy Earth is known for its soft bamboo-based bedding and loungewear and has become a frequently gifted premium comfort brand. The current sale drops prices to $18-$77 from $36-$154, a 50 percent discount, with free shipping.


Free shipping! Grab This Deal on Cozy Earth
Paw
Paw offers pet-focused products for dog and cat owners. Prices fall to $64.50-$149.50 from $129-$299, a 50 percent reduction, with standard shipping terms applying.


Refinery Number One
Refinery Number One is a skincare and beauty brand. Its products carry the steepest markdown in this round, 65 to 70 percent off, bringing prices to $11.49-$16.99 from $32.99-$49.99, with free shipping on three units or more.


Free shipping on 3+ units! Grab This Deal on Refinery Number One
Lieutenant Blenders
Lieutenant Blenders sells specialty blended goods online. Pricing ranges from $7.49-$49.98, down from $14.99-$99.96, a 50 percent reduction, with standard shipping terms.


Order Now on Lieutenant Blenders
Coolibar
Coolibar is a longtime name in UPF sun-protective clothing, popular for beach and outdoor wear. Prices drop to $16-$64.50 from $32-$129, a 50 percent cut, with free shipping on orders of $100 or more.


Free shipping on orders $100+! Grab This Deal on Coolibar
SIJO
SIJO makes bamboo and modal loungewear and sleepwear known for soft, breathable fabric. The sale brings prices to $22.50-$107.50 from $45-$215, a 50 percent discount, with free shipping on orders of $100 or more.


Free shipping on orders $100+! Order Now on SIJO
Stream2Sea
Stream2Sea produces reef-safe, biodegradable sunscreen and skincare aimed at ocean-conscious shoppers. Prices are cut to $4.98-$14.48 from $9.95-$28.95, a 50 percent discount, with standard shipping terms.


Disclaimer
Prices and availability are subject to change without notice. All deals are offered directly by the respective brands, and terms and conditions apply. Shoppers should verify current pricing and shipping policies on each retailer’s site before purchasing.