GMA Deals & Steals returns today, September 17, 2026, with a fresh lineup of discounts across skincare, haircare and lifestyle brands. Today’s roundup features StriVectin, Elemis, INNBEAUTY PROJECT, Dr. Brandt Skincare, Keratin Complex, CHI, Saalt, It’s a 10, Pisqueya, DeMarson, EZ Bombs, Luxe Dominoes and The NOK Box, according to listings posted on the official GMA Deals microsite.

The Deals & Steals segment is a recurring feature on ABC’s Good Morning America, built around limited-time discounts curated for viewers, typically running at 50 percent off or more. Today’s lineup keeps that same 50% discount level across all thirteen featured brands.

Deal Highlights at a Glance

Every brand in today’s lineup is marked 50% off retail pricing. Several deals include free shipping outright, while others unlock free shipping once a minimum order value is reached, per the listing data.

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Brand Retail Price Deal Price
StriVectin $28-$159 $14-$79.50
Elemis $44-$180 $22-$90
INNBEAUTY PROJECT $22-$64 $11-$32
Dr. Brandt Skincare $44-$135 $22-$67.50
Keratin Complex $20-$50 $10-$25
CHI $13.40-$298 $6.70-$149
Saalt $25-$175 $12.50-$87.50
It’s a 10 $22-$45 $11-$22.50
Pisqueya $30-$52 $15-$25.98
DeMarson $160-$325 $80-$162.50
EZ Bombs $19.99-$49.99 $9.99-$24.99
Luxe Dominoes $75-$480 $37.50-$240
The NOK Box $69-$179 $34.50-$89.50
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Deal-by-Deal Breakdown

StriVectin

StriVectin GMA Deals and Steals discount banner

StriVectin is a skincare brand recognized for its neck and body firming formulas. Today’s deal runs from $14 to $79.50, down from a retail range of $28 to $159, a 50% discount with free shipping.

  • Retail Price: $28-$159
  • Deal Price: $14-$79.50
  • Free Shipping

Grab This Deal on StriVectin

Elemis

Elemis GMA Deals and Steals discount banner

Elemis is a British spa-inspired skincare brand known for anti-aging serums and cleansing balms. The deal price ranges from $22 to $90, down from $44 to $180, with free shipping included.

  • Retail Price: $44-$180
  • Deal Price: $22-$90
  • Free Shipping

Grab This Deal on Elemis

INNBEAUTY PROJECT

INNBEAUTY PROJECT GMA Deals and Steals discount banner

INNBEAUTY PROJECT is a clean beauty brand blending skincare and makeup. Prices today range from $11 to $32, down from $22 to $64.

  • Retail Price: $22-$64
  • Deal Price: $11-$32

Grab This Deal on INNBEAUTY PROJECT

Dr. Brandt Skincare

Dr. Brandt Skincare GMA Deals and Steals discount banner

Dr. Brandt Skincare, a dermatologist-founded line known for anti-aging treatments, is priced from $22 to $67.50, down from $44 to $135, with free shipping.

  • Retail Price: $44-$135
  • Deal Price: $22-$67.50
  • Free Shipping

Grab This Deal on Dr. Brandt Skincare

Keratin Complex

Keratin Complex GMA Deals and Steals discount banner

Keratin Complex, a salon-favorite smoothing haircare brand, is priced from $10 to $25, down from $20 to $50, with free shipping on orders of $60 or more.

  • Retail Price: $20-$50
  • Deal Price: $10-$25
  • Free shipping on orders $60 or more

Grab This Deal on Keratin Complex

CHI

CHI GMA Deals and Steals discount banner

CHI, known for ceramic styling tools, is priced from $6.70 to $149, down from $13.40 to $298, with free shipping on orders of $100 or more.

  • Retail Price: $13.40-$298
  • Deal Price: $6.70-$149
  • Free shipping on orders $100 or more

Grab This Deal on CHI

Saalt

Saalt GMA Deals and Steals discount banner

Saalt, a sustainable period-care brand offering reusable cups and pads, is priced from $12.50 to $87.50, down from $25 to $175, with free shipping on orders of $75 or more.

  • Retail Price: $25-$175
  • Deal Price: $12.50-$87.50
  • Free shipping on orders $75 or more

Grab This Deal on Saalt

It’s a 10

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It’s a 10, a haircare brand known for its Miracle Leave-In line, is priced from $11 to $22.50, down from $22 to $45, with free shipping on orders of $25 or more.

  • Retail Price: $22-$45
  • Deal Price: $11-$22.50
  • Free shipping on orders $25 or more

Grab This Deal on It’s a 10

Pisqueya

Pisqueya GMA Deals and Steals discount banner

Pisqueya’s deal is priced from $15 to $25.98 per bundle, down from $30 to $52, according to the listing.

  • Retail Price: $30-$52
  • Deal Price: $15-$25.98 per bundle

Grab This Deal on Pisqueya

DeMarson

DeMarson GMA Deals and Steals discount banner

DeMarson’s deal is priced from $80 to $162.50, down from $160 to $325, with free shipping on two units or more.

  • Retail Price: $160-$325
  • Deal Price: $80-$162.50
  • Free shipping on 2 units or more

Grab This Deal on DeMarson

EZ Bombs

EZ Bombs GMA Deals and Steals discount banner

EZ Bombs is priced from $9.99 to $24.99 per set, down from $19.99 to $49.99, according to the listing.

  • Retail Price: $19.99-$49.99
  • Deal Price: $9.99-$24.99 per set

Grab This Deal on EZ Bombs

Luxe Dominoes

Luxe Dominoes GMA Deals and Steals discount banner

Luxe Dominoes is priced from $37.50 to $240 per set, down from $75 to $480, according to the listing.

  • Retail Price: $75-$480
  • Deal Price: $37.50-$240 per set

Grab This Deal on Luxe Dominoes

The NOK Box

The NOK Box GMA Deals and Steals discount banner

The NOK Box is priced from $34.50 to $89.50, down from $69 to $179, according to the listing.

  • Retail Price: $69-$179
  • Deal Price: $34.50-$89.50

Grab This Deal on The NOK Box

Availability and Terms

All prices, discount percentages and shipping terms listed above reflect the information published on the GMA Deals microsite as of September 17, 2026. Prices, availability and shipping thresholds may change without notice, and standard terms and conditions apply to each individual deal listed above.