The ‘GMA’ Deals & Steals lineup for July 17, 2026 features markdowns of up to 55% across mattresses, beauty, wellness and home categories. The roundup, curated for ABC’s ‘Good Morning America’ audience, includes ten brands ranging from Nolah Mattress to KORRES skincare. Each offer listed below is sourced directly from the official GMA Deals storefronts and includes free shipping.
‘GMA’ Deals & Steals is a recurring consumer-savings segment on ‘Good Morning America,’ long fronted by contributor Tory Johnson, who vets participating brands and negotiates exclusive discounts for viewers. The segment has built a reputation for surfacing limited-time offers from both emerging and established brands, with today’s selection spanning sleep, beauty and kitchen categories.
Today’s Deal-by-Deal Breakdown
| Brand | Retail Price | Deal Price | Discount |
|---|---|---|---|
| Nolah Mattress | $1,499 – $2,544 | $749.50 – $1,272 | 50% OFF |
| BedJet | $569 | $284.50 | 50% OFF |
| FinaMill | $12 – $70 | $6 – $35 | 50% OFF |
| GreenLife | $129.99 | $64.99 | 50% OFF |
| Flux Phenom | $29.99 – $49.99 | $14.99 – $24.99 | 50% OFF |
| Dura Living | $49.99 – $99.99 | $25 – $50 | 50% OFF |
| Virtue | $38 – $90 | $19 – $45 | 50% OFF |
| Laura Geller Beauty | $19 – $202 | $8.55 – $69 | 55- to 73% OFF |
| Lumineux | $19.98 – $89.99 | $9.99 – $45 | 50% OFF |
| KORRES | $20 – $144 | $10 – $72 | 50% OFF |
Nolah Mattress
Nolah Mattress is known for foam and hybrid mattresses built around pressure-relief materials and cooling technology, positioning itself as an alternative to legacy bed-in-a-box brands. In today’s Deals & Steals offer, Nolah Mattress is priced from $749.50 to $1,272, down from $1,499 to $2,544, a 50% discount with free shipping.
BedJet
BedJet makes climate-control systems for beds, using targeted airflow to heat or cool sheets instead of relying on a mattress topper. The BedJet unit featured today is marked down to $284.50 from $569, a 50% reduction, with free shipping included.
FinaMill
FinaMill produces refillable spice and pepper mills designed with pod-based cartridges for quick flavor swaps in the kitchen. Prices on the FinaMill lineup start at $6 and go up to $35, down from a $12 to $70 retail range, a 50% discount with free shipping.
GreenLife
GreenLife is a cookware brand recognized for ceramic non-stick pots and pans marketed as a PFAS-free alternative to traditional non-stick coatings. Today’s featured GreenLife item is discounted to $64.99 from $129.99, a 50% markdown, with free shipping.
Flux Phenom
Flux Phenom sells cleaning and cloth-based household products aimed at simplifying everyday chores. The brand’s items are priced from $14.99 to $24.99 today, down from $29.99 to $49.99, a 50% discount that includes free shipping.
Dura Living
Dura Living focuses on durable home and outdoor lifestyle goods built for everyday use. Its products are listed from $25 to $50 in today’s deal, discounted 50% from a $49.99 to $99.99 retail range, with free shipping.
Virtue
Virtue is a hair-care line built around alpha keratin 60ku, a protein technology it uses across shampoos, conditioners and styling products. Virtue items are priced from $19 to $45 today, a 50% cut from the usual $38 to $90 range, with free shipping.
Laura Geller Beauty
Laura Geller Beauty is a cosmetics brand built around baked makeup formulas, best known for its Baked Blush-n-Brighten line. Today’s offer spans $8.55 to $69, discounted 55% to 73% off the standard $19 to $202 pricing, with free shipping.
Lumineux
Lumineux makes natural oral-care products, including toothpaste and mouthwash formulated without harsh chemicals. Prices today range from $9.99 to $45, a 50% discount off the regular $19.98 to $89.99 pricing, with free shipping.
KORRES
KORRES is a Greek skincare and cosmetics brand rooted in botanical and natural ingredient formulations. The KORRES lineup in today’s deal is priced from $10 to $72, a 50% discount off the usual $20 to $144 range, with free shipping.
About the Deals
All ten offers are hosted on individual GMA Deals storefronts and each includes free shipping as noted in the source listings. Shoppers should verify pricing, sizing and discount tiers directly on each brand’s linked storefront before purchase.
Disclaimer: Prices, discounts and availability are subject to change without notice. Terms and conditions apply per brand. Confirm current offer details on the official deal page before completing a purchase.
