ABC’s Good Morning America Deals & Steals segment has rolled out a fresh lineup of discounts for July 13, 2026, spotlighting five brands with markdowns of up to 65 percent. The ‘gma’ deal roundup includes Tuli’s, Rogue Industries, Home Bazaar, Malibu Skye and Em John, each offering limited-time pricing through their official online stores.
The Deals & Steals segment, a long-running weekly feature on Good Morning America, has become known for curating vetted small-business and specialty brand discounts for viewers. Deal curator Tory Johnson has led the segment for years, working directly with brands to negotiate exclusive pricing for the show’s audience before deals go live on GMA’s official deals platform.
Deal Price Comparison Table
| Brand | Retail Price | Deal Price | Discount |
|---|---|---|---|
| Tuli’s | $12 – $50 | $6 – $25 | 50% OFF |
| Rogue Industries | $9.96 – $188 | $4.98 – $94 | 50% OFF |
| Home Bazaar | $49.99 – $499.99 | $22.99 – $249.99 | 50-56% OFF |
| Malibu Skye | $58 | $20 | 65% OFF |
| Em John | $26 – $48 | $20 – $38.40 | 26% OFF |
Tuli’s: 50% Off Footwear Comfort Accessories
Tuli’s is a footwear accessories brand recognized for shock-absorbing heel and gel inserts designed to reduce foot fatigue. The GMA deal prices range from $6 to $25, down from a retail range of $12 to $50, a straight 50 percent discount across the product line.
Rogue Industries: 50% Off Leather Goods
Rogue Industries specializes in American-made leather wallets, bags and accessories. The brand’s deal pricing spans $4.98 to $94, marked down 50 percent from a retail range of $9.96 to $188. Shoppers who order two units or more also qualify for free shipping on this deal.
Free Shipping on 2 units or more!
Home Bazaar: Up to 56% Off Birdhouses and Garden Decor
Home Bazaar is known for decorative wooden birdhouses and outdoor garden accessories. The current GMA deal offers prices from $22.99 to $249.99, compared to retail pricing of $49.99 to $499.99, reflecting discounts between 50 and 56 percent depending on the item selected.
Malibu Skye: 65% Off Jewelry
Malibu Skye offers fashion jewelry pieces at a flat $20 deal price, down from a $58 retail price, the steepest markdown in this roundup at 65 percent off. The deal also includes free shipping for all orders.
Free Shipping!
Em John: 26% Off Intimates Collection
Em John’s deal pricing ranges from $20 to $38.40, discounted from a retail range of $26 to $48. Orders over $60 ship free, giving shoppers an added incentive to bundle multiple items from the collection.
Free shipping on orders over $60!
About the Deals & Steals Segment
All five offers listed above are sourced directly from the official GMA Deals & Steals platform. Deal pricing, discount percentages and shipping terms were verified against each brand’s listed deal page at the time of publication.
Disclaimer: Prices and availability are subject to change without notice. Deals may sell out or expire at any time. Terms and conditions apply as set by each individual brand. Readers should confirm final pricing on the brand’s official deal page before purchasing.
