The GMA Deals and Steals lineup for 29 September, 2026 features two offers, from Brouk & Co and Durango. Both are listed at 50% off retail prices on the GMA Deals platform.
All prices, discounts and shipping details below are taken directly from the GMA Deals listings at gmadeals.com. The listings do not name individual products.
GMA Deals and Steals: Today’s Offers at a Glance
Brouk & Co is listed with deal prices from $36 to $220, against retail prices of $72 to $440. Durango is listed from $33.50 to $117.50, against retail prices of $67 to $235.
Both listings carry a 50% off badge. Because the source does not name products, the price ranges apply to each brand’s featured deal selection.
| Brand | Product | Original Price | Deal Price | Discount |
|---|---|---|---|---|
| Brouk & Co | Featured GMA deal selection (specific items not listed in source) | $72 – $440 | $36 – $220 | 50% off |
| Durango | Featured GMA deal selection (specific items not listed in source) | $67 – $235 | $33.50 – $117.50 | 50% off |
Deal-by-Deal Breakdown
Brouk & Co: 50% Off on the GMA Deals Page


Brouk & Co is offering its GMA deal selection at 50% off. Retail prices run from $72 to $440, and deal prices run from $36 to $220.
The listing mentions shipping, but the source does not say whether it is free. Shoppers should confirm shipping costs on the brand’s deal page before checkout.
- Retail price: $72 – $440
- Deal price: $36 – $220
- Discount: 50% off
Durango: 50% Off With Free Shipping


Durango is listed with deal prices from $33.50 to $117.50. The retail range is $67 to $235, which matches the 50% off badge on the listing.
Durango is a well-known American western boot and footwear brand, owned by Rocky Brands. The deal listing marks Free Shipping on this offer.
- Retail price: $67 – $235
- Deal price: $33.50 – $117.50
- Discount: 50% off
- Shipping: Free Shipping
About the GMA Deals and Steals Segment
Deals and Steals is a recurring shopping segment on ABC’s Good Morning America. It is hosted by consumer and lifestyle contributor Tory Johnson, founder of Women For Hire. Featured offers from the segment are mirrored on the GMA Deals website.
Segment schedules and featured brands change often. This report has not verified the latest on-air lineup, so readers should check the official GMA Deals page for current updates.
Legitimacy and Source
The prices and discounts in this report come from the GMA Deals listings for Brouk & Co and Durango. The source data does not include validity dates or product-level terms.
Disclaimer: Prices, discounts and availability may change at any time. Terms and conditions apply, and final details are confirmed on each brand’s checkout page.